Challenge

Turner Motorsport launched a Race Credit Program, offering payouts to drivers who registered and won races with Turner branding on their cars. The challenge was to design a campaign that clearly explained the program, gained participants, and reinforced Turner’s presence in grassroots motorsport.

Solution

I created a full suite of assets to support the program, including social media graphics, email campaigns, a landing page, and a vinyl sticker application guide. My designs clearly explained the program and enticed dozens of grassroots racers to join and spread awareness of the Turner brand.

Result

The campaign provided a cohesive, professional look across all touchpoints, boosting awareness and participation in the Race Credit Program. From digital promotions to the physical sticker guide, all assets reinforced Turner’s strong connection to the racing community. This was a great first step in bulking up Turner's brand marketing in a way that has a trackable ROI.

LOGO DESIGN

EMAIL CAMPAIGN

SOCIAL MEDIA CAMPAIGN

WEBSITE ASSETS

MORE BRANDING EFFORTS FOR TURNER

In addition to the successful launch of the Race Credit Program, I was also tasked with re-establishing Turner's brand identity. Over a period of many years, the Turner brand had slowly begun to lose it's way as the "BMW racing experts". What better way to anchor your performance BMW brand then by making the IMSA race team attached to it relatable to the everyday BMW enthusiast? I established a new image style across email marketing, website assets and landing pages, social media, and automated CRM campaigns with a heavy focus on showing the customer what Turner Motorsport parts are truly capable of. 

AUTOMATED EMAIL CAMPAIGNS

Click the thumbnails to view these campaigns in real time!

PAID SOCIAL MEDIA ADS