I designed a full suite of campaign materials to promote the launch of the G87 M2 Sweepstakes, including digital ads, email marketing, landing pages, and social media assets. 

Challenge

ECS Tuning and Turner Motorsport needed a campaign that showcased the new BMW G87 M2, a car already being called the modern-day E46 M3. My goal was to highlight that heritage while driving sweepstakes engagement across multiple channels. Additionally, I needed to make sure the design landed across both ECS Tuning and Turner Motorsport's brand identities.

Solution

I created a full suite of assets, including digital ads, landing pages, email campaigns, and social media content. The design language blended both brands’ identities while emphasizing the M2’s connection to the iconic E46 M3. By combining the race inspired design of the wrap and graphics with the iconic CSL/M color scheme, I was able to make the design work for both brands seamlessly.

Result

The campaign delivered a cohesive experience across all touchpoints, building excitement for the sweepstakes while authentically celebrating the heritage of BMW’s newest M car.

LIVERY CONCEPTS

LOGO & TYPE DESIGN

EMAIL AND WEB ASSETS

PAID SOCIAL MEDIA CAMPAIGNS

LANDING PAGES

FINAL LIVERY